Rolex prices are expected to rise as demand does not indicate a decline in 2022

Danny Shahid at DWL’s Burlington Arcade store.

Predicting what will happen to watch companies this year is difficult given the prevalence of omicron disease worldwide, but some trends have been reversed by the epidemic, as well as the long-term decline in unicorn watches from Rolex, Audemars Piguet and Patek. Philippe seems to continue to show Danny Shahid, CEO of London watch trading company DWL.

Advanced watches cannot produce enough watches right now to meet their needs.

This is partly due to the complexity of the population, but this inequality is not new, it has been happening for the past five years for models such as Royal Oak, Daytona and Nautilus.

The new one is a growing list of testimonials that are now being sold in the secondary market at affordable prices.

Lower prices mean that everyone is crammed into the pile, making the demand worse.

This situation will not end soon.

What other things can we see this year?

See aficionado Danny Shahid, who works outside DWL a shopping mall on Mayfair’s Burlington Arcade, predicts where the market is heading in 2022.

Red warning

What will no doubt continue this year is the color and love of the people of green and blue, with Patek Philippe Nautilus the green singer and Tiffany’s recent blue collaboration that is attracting attention.

For Rolex, Audemars Piguet, Patek and other high-end brands, this could continue in other bright colors such as red and yellow while customers and collectors are looking for bold looking watches.

The green and blue dials continue to dominate the market and drive inflation, meeting the longest waiting list on the market.

However, productions featuring H. Moser & Cie, Oris and others are enhancing their music with a variety of red carpets.

The collection set up in conjunction with the Rolex Oyster Perpetual is helping to look red as the newest and most representative music brand on the market right now.

Great demand

One of the things that needs to continue is the disappointing downturn, compared to the demand, which has gripped the world of watchmaking since the end of 2016.

In view of the declining supply chain and the current epidemic that disrupts the production of watchmakers and the timing of delivery, it is important to consider that the world’s highest clocks are low, and the need to continue to rise.

So we can freely predict that the price of watches will continue to rise this year with very few brands, if any, experiencing declines.

Since retailers are so low, it is highly unlikely that brands or reputable retailers could offer a discount.

As a result, prices in the secondary watch market may be higher than existing ones.

For low-cost watches with second-line fixed markets such as Rolex, Richard Mille, Audemars Piguet, Patek Philippe and low-end independent brands, it is hard to see anything but great appreciation.

The inclusion of prices in the current standards is the best hope for those entering the new market, although this may not be possible.

Lots of cooperation

Clockmakers are eager to partner with watchmakers, dealers, celebrities, artists and other watchmakers.

This should continue as brands seek to increase their shareholding shares and, historically, cooperation has been a key factor in the growth of the industry.

With the latest spice of Patek Philippe x Tiffany & Co. Nautilus, the most important associations are expected to appear this year.

The working tools will continue to make a lot of money in the secondary and vintage market, and even neo-vintage, pieces of alliance will see a fair appreciation.

Types that can bring good profits include Rolex Domino’s Pizza Air-Kings, Royal Family signatures and watches signed by retailers.

About the author

Danny Shahid’s DWL flagship shop is located in Mayfair’s Burlington Arcade. For more information, please visit and for more information about Danny Shahid, follow @excellencebydanny on Instagram.

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