Chrono24’s annual report on the most popular watches among 100 million users has seen Omega, Seiko and Breitling rise to prominence.
The report is based on a combination of the most sought-after watches on the market, and the ones that are sold.
This distorts the effects of the highest quality and could lower the brands like A. Lange & Sohne, Patek Philippe and Richard Mille, which some studies have found to be very important this year.
Rolex retains its top spot as the most popular brand in 2021, followed by Omega, Seiko, Breitling and Audemars Piguet.
“These top five most sought after brands not only show popularity, but also ensure that watchmakers are looking for a stable investment. Rolex, Omega and Audemars Piguet have proven to be stable in price. Seiko, on the other hand, is a newcomer to Chrono24’s Top five and offers on a daily basis, especially for watchmakers of all income groups, ”said Tim Stracke, Co-CEO and founder of Chrono24.
Breitling is new to the top five – another testament to the growth of CEO Georges Kern is making. “Breitling is well-known for its high chronograph and this year has attracted the attention of exciting newcomers. Georges Kern’s approach as Breitling’s CEO has had very positive results. Patek Philippe, on the other hand, had no real value as a manufacturer – once again, the effects of Nautilus’ decline in stainless steel, as market prices exploded, “Stracke says.
Patek Philippe Nautilus’ price list has tripled, making it inaccessible to all but a small group of collectors or temporary depositors.
Tiffany Blue-dialed Nautilus 5711 / 1A-018 with 170 sections lowered like a bomb.
“We should expect the prices of 170 watches to be very high. The first watch sold at Phillips, Bacs & Russo reached $ 6.5 million – a standard $ 52,635! The remaining 169 customers selected by Tiffany & Co and Patek Philippe – can be no exception, “said Stracke.
In addition to researching brand popularity, the same approach was used by Chrono24 to find watches that are in high demand this year.
Rolex took third out of the top five, and Omega will be happy to take the remaining two.
Interestingly, the Rolex Datejust – a watch that was until recently sold under RRP in the second market – is number one this year.
Rolex Daytona, who led the table last year, has dropped to five. The watch is currently on sale for around £ 30,000, a level that collectors are beginning to compare with exciting watches from independent experts at the same price.
Other Daytona alternatives, such as the Omega Speedmaster, go to the top of Chrono24’s Top 5 this year, and have been researched (and purchased) more often than in previous years – benefiting from market restrictions on metallurgical clock watches.
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